I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last yea...
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from ...
I’m so excited I might pee in my pants!! (Don’t worry, I’ll be careful not to.) My new book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business is nearly ready to ship.
Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years).
When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies.
When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me. We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you w...
As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post. Many people ask me about finding stuff to write about on their blogs. Th...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
