I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years).
When I speak with CEOs about generating attention for their business through real-time marketing and sales, most ask me how to staff for success in their companies.
When I see an email with the subject line “catching up” or “touching base” I immediately categorize the email as somebody selfishly wanting something from me. We haven’t spoken in a decade. You didn’t bother to make contact till now. But you’re looking for a new job so you w...
As I write this I am in Istanbul, Turkey preparing for a speaking engagement later today. As I always do when I’m on the road, I’m looking for patterns that I might be able to use to create a blog post. Many people ask me about finding stuff to write about on their blogs. Th...
Making social networking part of your selling strategy requires making a change in your life.
Our ongoing communications revolution has profoundly affected how salespeople achieve success.
Twitter began offering a new way to showcase your personal brand. They are rolling it out selectively so if you haven’t been able to implement the new format, I’m told it should be available to you very soon. It seems Facebook has gotten more like Twitter, with timelines and...
Twelve years ago, I left the corporate world to go independent and live by my wits. And ten years ago I started writing my blog.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
