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Fanocracy (3)
The Latest from David Meerman Scott

Worst Practices | Case Studies | New Rules of Sales & Service | Marketing | Books | Fanocracy

Every Customer Touchpoint Is A Way To Build Fans (Or Not)

November 16th, 2022|1 min read

Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Fanocracy

Port Chester Fire Department: Passionate About the Grateful Dead and the Community

November 1st, 2022|2 min read

New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices | Fanocracy

How to Poop in the Woods and Tons of Other Awesome REI Marketing Content

October 26th, 2022|1 min read

Social Media | Viral Marketing | Case Studies | Best Practices | Fanocracy

Baseball That Puts Fans First! Banana Ball from The Savannah Bananas

August 31st, 2022|1 min read

Worst Practices | Sales Strategies | Marketing | Fanocracy

A Focus On Product Alone Results In A Race To The Bottom

August 16th, 2022|1 min read

Worst Practices | Case Studies | Fanocracy

Branding Gone Amok™

August 9th, 2022|0 min read

Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy

Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco

July 25th, 2022|6 min read

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Book Reviews | Research and Analysis | Fanocracy

Happiness and the Secret to Lifetime Satisfaction

July 5th, 2022|4 min read

Personal branding | Books | Fanocracy

Leaving a Corporate Job to Become Independent

June 22nd, 2022|2 min read

Social Media | New Rules of Marketing and PR | Case Studies | YouTube | Corporate blogging | Fanocracy

How Silver Oak Cellars Created Passionate Fans Over Fifty Years

May 18th, 2022|4 min read

Marketing | Research and Analysis | Fanocracy

Post Pandemic, People Are Eager For Experiences

April 21st, 2022|4 min read

New Rules of Marketing and PR | Case Studies | writing | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy

Excellent Customer Communications from Cubby Oil & Energy

March 21st, 2022|2 min read

Case Studies | Personal branding | Marketing | Research and Analysis | Newsjacking | Best Practices | Fanocracy

How To Create a Memorable and Findable Product or Company Name

February 22nd, 2022|3 min read

Social Media | Case Studies | Personal branding | Marketing | Fanocracy

Your Passion Is Infectious

February 11th, 2022|2 min read

Worst Practices | New Rules of Marketing and PR | Marketing | Best Practices | Business to Business | Fanocracy

Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

January 18th, 2022|2 min read

New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy

Excellent Customer Service Is Also Excellent Marketing

December 7th, 2021|2 min read

Marketing Lessons from the Grateful Dead | Marketing | Fanocracy

Extreme Fandom

December 1st, 2021|3 min read

Marketing Lessons from the Grateful Dead | writing | Fanocracy

Creativity and Seeing Patterns

September 9th, 2021|3 min read

Worst Practices | Book Reviews | Facebook | Research and Analysis | Fanocracy

When Fandom Turns Into a Cult

August 25th, 2021|3 min read