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Fanocracy (3)
The Latest from David Meerman Scott
Fandom at HubSpot’s INBOUND Conference
Case Studies | Best Practices | Fanocracy
Fandom at HubSpot’s INBOUND Conference
September 18th, 2023|2 min read
Thoughtful Extras That Turn Customers Into Fans
Buyer Persona | Case Studies | Music | Best Practices | Fanocracy
Thoughtful Extras That Turn Customers Into Fans
July 7th, 2023|1 min read
When Rock Stars Dream Of Becoming Dentists
Case Studies | Personal branding | Fanocracy
When Rock Stars Dream Of Becoming Dentists
May 16th, 2023|6 min read
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
Worst Practices | Case Studies | Marketing | Advertising | Fanocracy
Max Mayhem: Warner Bros. Discovery's Rebrand Fail
April 21st, 2023|1 min read
Here’s How NOT To Build Fans
Case Studies | Marketing | Best Practices | Fanocracy
Here’s How NOT To Build Fans
January 26th, 2023|1 min read
How RoamRig Built A Successful Business With Facebook Groups
Social Media | New Rules of Marketing and PR | Case Studies | Personal branding | Sales Strategies | Facebook | Best Practices | Fanocracy
How RoamRig Built A Successful Business With Facebook Groups
January 10th, 2023|4 min read
Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves
Book Reviews | Case Studies | Personal branding | Best Practices | Fanocracy
Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves
December 21st, 2022|2 min read
Free Speech
Social Media | Twitter | Case Studies | Research and Analysis | Newsjacking | Advertising | Fanocracy
Free Speech
November 29th, 2022|3 min read
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Every Customer Touchpoint Is A Way To Build Fans (Or Not)
Worst Practices | Case Studies | New Rules of Sales & Service | Marketing | Books | Fanocracy
Every Customer Touchpoint Is A Way To Build Fans (Or Not)
November 16th, 2022|1 min read
Port Chester Fire Department: Passionate About the Grateful Dead and the Community
Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Fanocracy
Port Chester Fire Department: Passionate About the Grateful Dead and the Community
November 1st, 2022|2 min read
How to Poop in the Woods and Tons of Other Awesome REI Marketing Content
New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices | Fanocracy
How to Poop in the Woods and Tons of Other Awesome REI Marketing Content
October 26th, 2022|1 min read
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
Social Media | Viral Marketing | Case Studies | Best Practices | Fanocracy
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
August 31st, 2022|1 min read
A Focus On Product Alone Results In A Race To The Bottom
Worst Practices | Sales Strategies | Marketing | Fanocracy
A Focus On Product Alone Results In A Race To The Bottom
August 16th, 2022|1 min read
Branding Gone Amok™
Worst Practices | Case Studies | Fanocracy
Branding Gone Amok™
August 9th, 2022|0 min read
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
Rock Band Web Sites | Worst Practices | Case Studies | Music | Newsjacking | Fanocracy
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
July 25th, 2022|6 min read
Happiness and the Secret to Lifetime Satisfaction
Book Reviews | Research and Analysis | Fanocracy
Happiness and the Secret to Lifetime Satisfaction
July 5th, 2022|4 min read
Leaving a Corporate Job to Become Independent
Personal branding | Books | Fanocracy
Leaving a Corporate Job to Become Independent
June 22nd, 2022|2 min read
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
Social Media | New Rules of Marketing and PR | Case Studies | YouTube | Corporate blogging | Fanocracy
How Silver Oak Cellars Created Passionate Fans Over Fifty Years
May 18th, 2022|4 min read
Post Pandemic, People Are Eager For Experiences
Marketing | Research and Analysis | Fanocracy
Post Pandemic, People Are Eager For Experiences
April 21st, 2022|4 min read
Excellent Customer Communications from Cubby Oil & Energy
New Rules of Marketing and PR | Case Studies | writing | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Communications from Cubby Oil & Energy
March 21st, 2022|2 min read