I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”
Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important. The way the telephone is answered (or routed into phone tree hell), the ease of making a payment (or not knowing what a bill is...
The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in their work as well as with members of the public. This Fanocracy means that members pull energy, new ideas, and deep connecti...
Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors. This fabulous content leads people into the physical stores as well as drives online purchases.
The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole, just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.
When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.
This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.
Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, respo...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
