I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Biagio Carrano points us to an interesting quote from Marcelo Bielsa, an Argentine football (soccer) coach who has managed football clubs and also the national teams of Argentina and Chile.
Best Practices | Brand Journalism | Case Studies | Media Relations | Public Relations | Social Media
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
Brand Journalism | Marketing | Media Relations | New Rules of Marketing and PR | Public Relations | Real-Time Marketing & PR | Social Media
With the release of the 4th edition of my book The New Rules of Marketing & PR this week, I've been reflecting on the progress we've made as marketers and entrepreneurs in just a few short years. We are lucky to be living in the middle of a communications revolution! It ...
Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Best Practices | Brand Journalism | Media Relations | Public Relations | Real-Time Marketing & PR | Research and Analysis | Social Media | Worst Practices
Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.
On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Brand Journalism | Case Studies | Corporate blogging | Media Relations | Public Relations | Thought Leadership
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
Book Reviews | Case Studies | Media Relations | Newsjacking | Public Relations | Real-Time Marketing & PR
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evan...