I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that y...
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
I'm getting more email pitches that start out with "Dear Blogger".
Last month I had an opportunity to tour the NASA Glenn Research Center in Cleveland, Ohio with David M. DeFelice, Community Relations Team Lead. We checked out some way cool space research facilities and got to hold the first baseball used as the World Series ceremonial firs...
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
