I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.
On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
Here's proof cops have a sense of humor and that the Seattle Police understand the power of online content to educate and inform.
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evan...
Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that y...
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
