Advice on getting media coverage for your business

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Public Relations  |  Media Relations  |  Best Practices

Last month I was a panelist in a session called Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.

Our ringmaster Scott Kirsner just posted the full audio from the session on his Boston Globe Innovation Economy blog. If you find yourself with a little time during this quiet holiday period, the audio from this session contains 35 valuable nuggets of wisdom from the panel.

GetfamousAs Scott says: "Our goal was to capture advice from everyone in the room about how entrepreneurs can build relationships with reporters / bloggers / TV producers, and how to successfully pitch story ideas to them."

Joining me as panelists were Kate Castle VP Marketing at Flybridge Capital Partners; Dave Balter founder and CEO of BzzAgent; Laura Fitton, HubSpot's Inbound Marketing Evangelist; and Matt Lauzon who co-founded Gemvara.

I previously blogged about the panel here, but at that time did not have the audio.

Photo courtesy of Scott Kirsner.