I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For companies seeking media coverage, the conventional method relies on the PR team to spend a week drafting a press release that is then vetted by management and legal counsel. Weeks later, once the release finally gets distributed, PR staffers work the phones to plead with...
What was once a predictable twenty-four-hour news cycle driven by the evening television news broadcasts and daily newspaper production deadlines is now an always-on, real-time, constantly evolving flow of news from thousands of mainstream sources.
I've had discussions with quite a few people in the last few months who are confused about the role of Public Relations in the new world of the Web.
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
The tip is below. Feel to jump to the punch line.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
