I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that I am a huge fan of what I call brand journalism. Normally I use this term when I refer to a corporation that creates content that is much more like journalism than the typical hype-driven advertising content you see on most corporate Web sites....
During my visit to The U.S. Department of Defense on Friday, I was lucky to spend some time with Brian Natwick, General Manager of The Pentagon Channel. I visited Brian the studio of this 24-hour television service available to stateside cable and satellite providers, via Am...
During my visit to The Pentagon on Friday, I had the pleasure of spending time with Roxie Merritt, Director of New Media Operations at the Office of the Secretary of Defense for Public Affairs in the U.S. Department of Defense. While she is the top social media person at the...
On Friday, I spent the day in Washington D.C. meeting with people from the U.S. Department of Defense to discuss how social media is now an important component of their communications arsenal. The DoD is the federal department charged with coordinating and supervising all ag...
American television personality David Letterman used his Late Show on October 1 to confess to an extortion attempt from someone threatening to expose affairs that Letterman had with staffers.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for so...
One of the currencies of social media is that when you participate, people find out who you are.
I received a press release via email a few days ago from a well-meaning PR person.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
