I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
American television personality David Letterman used his Late Show on October 1 to confess to an extortion attempt from someone threatening to expose affairs that Letterman had with staffers.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for so...
One of the currencies of social media is that when you participate, people find out who you are.
I received a press release via email a few days ago from a well-meaning PR person.
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to ...
In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credentials for bloggers to attend select games. Bloggers receive a set of game notes...
Readers of this blog know that I get hundreds of unsolicited press releases and PR pitches every week. I'm on a bunch of lists because of this blog, my books, and the magazines I write for. Ugh.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
