I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many business people consider a "hit" in The Wall Street Journal as one of the best ways to get noticed. VC funded startups happily pay tens of thousands of dollars a month to public relations agencies to pitch them to reporters at the Journal and other important business pu...
A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.
At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.
I've been a huge fan of Strumpette "a naked journal of the PR business" and Amanda Chapel, the nom de plume of Strumpette’s managing editor, since the site's beginnings. Strumpette is a site that dares to challenge the status quo, that isn’t scared to tell it like it is, and...
We're going off on a bit of a tangent here this morning...
October 1, 2007 update. Robert French wrote a terrific post about his students and what they are learning in his class. I wish I had teachers like him when I was in school.
As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.
Mark Hinkle has been the editor in chief of two industry trade publications and a blogger for nearly five years. He recently posted an amazingly comprehensive guide for PR people who want to reach out to influential blogs called PR Tip: How to Pitch a Blogger.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
