--- title: "PR Tip: Pitching bloggers and journalists who wear many hats" image: https://www.davidmeermanscott.com/hs-fs/file-1077868491-jpg/blog-files/hats.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/09/pr-tip-pitching.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # PR Tip: Pitching bloggers and journalists who wear many hats September 13th, 2007 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1077868491-jpg/blog-files/hats.jpg?width=250&height=187&name=hats.jpg) As I was reading Rachel's post over at [Behind the Buzz](http://www.behindthebuzz.com/guidelines-for-pitching-for-bloggers/), I was struck by another tip that I want to add to what [Mark Hinkle](http://www.encoreopus.com/marketing/pr-tip-how-to-pitch-a-blogger.html) and I have said on our blogs about [How to pitch a blogger. ](https://www.webinknow.com/2007/09/attention-pr-pe.html) [![Hats](https://www.davidmeermanscott.com/hs-fs/file-1077868491-jpg/blog-files/hats.jpg?width=250&height=187&name=hats.jpg "Hats")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/09/13/hats.jpg) Many bloggers wear multiple hats. For example, I am a contributing editor to [EContent Magazine](http://www.econtentmag.com/About/AboutAuthor.aspx?AuthorID=44), a contributing writer to [The Pragmatic Marketer](http://www.pragmaticmarketing.com/publications/magazine/5/4/the-online-media-room-a-terrific-place-to-market-directly-to-buyers-yes-buyers), and I occasionally write for other publications (MarketingProfs and RainToday for example). Obviously, I am a blogger here at WebInkNow, but I also have a blog about [Apollo moon mission artifacts](http://www.apolloartifacts.com/) and I have written three books (most recent is The New Rules of Marketing & PR). I know many bloggers like me who are journalists and bloggers. For example [Ron Miller](http://byronmiller.typepad.com/) is a freelance technology writer since 1988. He has written for publications such as [eWeek](http://www.eweek.com/article2/0,1895,2021336,00.asp), Internetnews.com, [InformationWeek](http://www.informationweek.com/story/showArticle.jhtml?articleID=198700654) Business Week SmallBiz, EMedia, Federal Computer Week, CMP Linux Pipeline, Linux Planet and PC Magazine Online. Yeah, I know this is a long lead in to the tip. But here it is: When you pitch someone who wears multiple hats, it is a good idea to tell us why you are pitching and which publication you are pitching. For me, it just doesn't work to just send a "you might be interested" pitch. I get hundreds of email pitches and press releases a week and I don't read any of the untargeted ones. Don't waste your time or mine. However, I do read the ones that are specific. To interest me, you need to say something like: "I've read your blog and based on what you write about in WebInkNow, this is something I thought you should know about. Here's why..." So if you're pitching a blogger, make sure that you are very clear about that fact because all bloggers wears multiple hats. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Media Relations ](https://www.davidmeermanscott.com/blog/topic/media-relations) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20speaking%20BM%20LAS.jpg?width=2048&height=1060&name=DMS%20speaking%20BM%20LAS.jpg) ### Book Me to Speak for Free! (Plus... 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