I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I received a press release via email a few days ago from a well-meaning PR person.
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to ...
In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credentials for bloggers to attend select games. Bloggers receive a set of game notes...
Readers of this blog know that I get hundreds of unsolicited press releases and PR pitches every week. I'm on a bunch of lists because of this blog, my books, and the magazines I write for. Ugh.
Last week I participated on a call with John Jantsch who asked me to share my top ten PR tips for small businesses with his audience. John is the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide and he writes the very popular Duct Tape...
Al Gore was on 60 Minutes last night and I was struck with how successful he is in the role of Public Relations.
Lately I've been getting dozens of pitches a week from PR people who want me to write about their stuff on this blog. Most of the pitches are just spam, with the PR types using the exact same techniques that they have used with journalists for years.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
