I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
I participated in a Webinar audio conference on June 26, 2007 called The Inside Scoop on Blogger Relations which was sponsored by Vocus. The conference was moderated by Jiyan Wei, Manager of Social Media Strategy at Vocus and the other panelist was Susan Getgood, blogger and...
My friend Ted Demopoulos just sent a news release via PRWeb with this headline Google Crowns Author Ted Demopoulos Dullest Person. Love it, Ted!
If you are visiting Web Ink Now after reading the MarketingSherpa Viral Marketing Hall of Fame announcement, welcome! Thanks for stopping by.
To paraphrase the Wikipedia entry, spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients.
I recently had an exchange with an agency PR person pitching me about their client: Esker. The PR person wanted me to write a profile of an Esker employee for one of my EContent Magazine columns.
Readers of this blog know that I have very definite ideas for the right ways and the wrong ways to pitch the media in a Web world. In particular, I feel strongly that non-targeted broadcast email media pitches are spam.
As marketers know, having your company, product, or executive appear in an appropriate publication is great marketing. That's why billions of dollars are spent on PR each year (though much of it is wasted I'm afraid). When your organization appears in a story, not only do yo...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
