--- title: Align Corporate Communications to Achieve Business Goals - a new free ebook by David Meerman Scott image: https://www.davidmeermanscott.com/hs-fs/file-1080737452-jpg/blog-files/align_corp_comms.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2007/08/align-corporate.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Align Corporate Communications to Achieve Business Goals - a new free ebook by David Meerman Scott August 22nd, 2007 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1080737452-jpg/blog-files/align_corp_comms.jpg?width=300&height=213&name=align_corp_comms.jpg) I've written a new complimentary ebook for the Dow Jones Corporate and Media Solutions group called [Align Corporate Communications to Achieve Business Goals: A simple six-step process to use communications and measurement tools to drive business.](http://www.factiva.com/campaigns/marketing/ebook/) Most PR programs measure the wrong things. Agency people and in-house staff happily build "clip books" or calculate "advertising equivalency metrics" in an attempt to prove the worth of PR. However, management teams simply don't care about these forms of measurement. **What management does care about is achieving their goals for things like revenue, profit, and customer retention.** Sadly, few communications strategies actually align with the organizational business goals that really matter! [![Align_corp_comms](https://www.davidmeermanscott.com/hs-fs/file-1080737452-jpg/blog-files/align_corp_comms.jpg?width=300&height=213&name=align_corp_comms.jpg "Align_corp_comms")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/08/22/align_corp_comms.jpg) This ebook lays out my approach to this alignment. [The ebook is totally free with no registration requirement ](http://www.factiva.com/campaigns/marketing/ebook/)and is sponsored by [Factiva](http://www.factiva.com/) from Dow Jones. If you focus on the goals of your organization and build appropriate communications strategies to support the goals, then you can measure the effect of your efforts and show management, investors, and the board the results. Using media measurement and analytics help communicators to directly identify the cause and effect relationships that communications strategies have on revenue. I hope you enjoy this ebook. The ideas are simple but powerful. People who adopt a disciplined measurement approach like this earn the respect of the management team, become a trusted advisor for the entire organization and build a successful career. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ ebooks ](https://www.davidmeermanscott.com/blog/topic/ebooks) [ Public Relations ](https://www.davidmeermanscott.com/blog/topic/public-relations) [ Media Relations ](https://www.davidmeermanscott.com/blog/topic/media-relations) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![Amazon listings for the phase ](https://www.davidmeermanscott.com/hs-fs/hubfs/Amazon%20shutterstock_1219099198.jpg?width=1500&height=1001&name=Amazon%20shutterstock_1219099198.jpg) ### Using the Amazon Search Engine as Marketing July 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/using-the-amazon-search-engine-as-marketing) [![free ebook](https://www.davidmeermanscott.com/hubfs/free%20ebook.jpg) ### How To Write A Free Ebook To Grow Your Business August 7th, 2018|1 min read ](https://www.davidmeermanscott.com/blog/how-to-write-a-free-ebook-to-grow-your-business) [![Branding and Marketing for renewable energy companies](https://www.davidmeermanscott.com/hubfs/Branding%20and%20Marketing%20for%20renewable%20energy%20companies.jpg) ### Free Ebook Generates Millions of Dollars in New Business July 31st, 2018|1 min read ](https://www.davidmeermanscott.com/blog/free-ebook-generates-millions-of-dollars-in-new-business) [![Carbon black image 2.jpg](https://www.davidmeermanscott.com/hubfs/Carbon%20black%20image%202.jpg) ### Carbon Black Seizes The Moment When Expertise Is In High Demand June 29th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/carbon-black-seizes-the-moment-when-expertise-is-in-high-demand) [![](https://www.davidmeermanscott.com/hs-fs/file-1604815712-jpg/blog-files/6a00d83451f23a69e201b7c6d72ce6970b-250wi.jpg) ### Agile, Real-Time Customer Service [free ebook] September 3rd, 2014|1 min read ](https://www.davidmeermanscott.com/blog/2014/09/agile-real-time-customer-service-free-ebook.html) [### Who wrote that awesome white paper? 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