I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.
Over the past week, many people have been talking about a new “band” called the Velvet Sundown. When they first appeared on Spotify and got some modest traction with a half million spins, people took notice. Many identified the band’s music as likely AI created, and mainstre...
The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of people visiting your website, we’re rapidly moving to an AI future where agents interface with your site instead of people.
The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking, and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been st...
Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.
Congratulations soon-to-be graduates! If you live in North America, in about a month you will be out in the world.
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AI’s Pirated-Books Problem shows how employees at Meta, all the way up to “MZ” (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI mode...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
