I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.
In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Instead of the typical one-hour keynote or panel discussion that works for in-person events, we talk about ways to think of a virtual event like a television show wit...
With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmothe...
Cue cards were important items used by the Apollo astronauts in the Command Module and Lunar Module 50 years ago. I’ve found that cue cards are a super valuable tool today for speaking on Zoom calls and presenting at virtual events.
Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event.
Business events have been a long-time staple in company calendars since who knows when. A few times a year, employees get to travel to places like Boston, New York, London, and Singapore to hear keynotes from world-renowned speakers, meet other like-minded professionals, and...
With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more than willing to answer, but just know that it’s a super broad question!
Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an expl...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
