I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. This post, on how to build a fans for your business using the power of in-person and virtual proximity, is based in part...
What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on three continents. Now and for the foreseeable future, there will be no live events. However, I am super excited that many organiza...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
