I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
While a great virtual event is more like television than theater, that is not the whole story. If you only focus on the TV part, you miss the opportunity for the audience interaction. The reality is that online consumer expectations have been highly shaped by social media. T...
Why do some virtual events succeed while others miss the mark? One likely reason is that organizations simply try to recreate the in-person event they are familiar with digitally. Unfortunately, they fail to find the right medium and methodology for virtual success.
In August 2020, for the first time ever, Tony Robbins Business Mastery went virtual. Tony's totally reimagines what a virtual event can be, starting with his custom designed virtual stage, featuring a 50-foot round, 20-foot tall screen displaying up to 2,000 participants in ...
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is ch...
In this video, the final episode in a series of four, I interview TJ Martin, CEO at Cramer, a virtual event studio in Boston on how to make virtual events great. We discuss how to choose a platform to host a virtual event, how to work with a professional studio, and how much...
In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.
In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Instead of the typical one-hour keynote or panel discussion that works for in-person events, we talk about ways to think of a virtual event like a television show wit...
With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmothe...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
