I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available...
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.
On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
UPDATE October 30, 2012 at 10:20
Here's a fun Friday story that comes to us via Mark Copeman.
This is David Byrne week.
Over the past week, I've noticed a bunch of people attempting to newsjack the stories of Prince Harry's Las Vegas romp. As you have likely heard many times by now, naked photos surfaced of the Prince cavorting with equally undressed women in a hotel suite.
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evan...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
