I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there.
I’m a huge Google News geek.
The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate media coverage and social attention for yourself or your business.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book.
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR.
My friend Jim Stewart who is CEO of a Melbourne digital marketing firm, points us to an example of inappropriate newsjacking.
Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
