I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Jim Stewart who is CEO of a Melbourne digital marketing firm, points us to an example of inappropriate newsjacking.
Getting positive attention for your business via mainstream media is great! That's why organizations spend so much money on PR agencies and staffers.
Several months ago I kicked off HubSpot's Inbound 2012 conference in Boston with a keynote titled "Inbound Now" detailing how to get found as people search for products and services on the Web and mobile devices like Androids and iPads. The video of the talk is now available...
Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+.
On Friday, I participated on a terrific panel discussion titled Get Famous Fast: Helping entrepreneurs win at media relations at the MassTLC Innovation 2012 Unconference.
UPDATE October 30, 2012 at 10:20
Here's a fun Friday story that comes to us via Mark Copeman.
This is David Byrne week.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
