I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My Newsjacking advice for game day and the day after?
I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.
On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there.
I’m a huge Google News geek.
The idea of newsjacking is quite simple: it is the art and science of injecting your ideas into breaking news, in real-time, in order to generate media coverage and social attention for yourself or your business.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book.
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR.