--- title: Brilliant Newsjacking of the iPhone 6S description: Sometimes a Newsjacking opportunity sets itself up brilliantly. It’s a shot on goal when the goalie is distracted and the defenders are out of position. But you've got to be quick. image: https://www.davidmeermanscott.com/hubfs/We_are_6S.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/6s-marketing-brilliant-newsjacking-of-the-iphone-6s#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Brilliant Newsjacking of the iPhone 6S September 8th, 2015 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/We_are_6S.jpg?width=1000&height=625&name=We_are_6S.jpg) Sometimes a [Newsjacking](https://www.newsjacking.com/) opportunity sets itself up brilliantly. It’s a shot on goal when the goalie is distracted and the defenders are out of position. Occasionally, you’ve got an ideal chance to get noticed. That’s what happened to 6S Marketing with the rumors of the newest iPhone being called the iPhone 6S. ## Newsjacking done right While this sort of opportunity isn’t uncommon, the way that 6S marketing played the shot was. The 6S Marketing team did a brilliant job with their newsjacking efforts. They’re fun, funny, timely, and a great combination of online and offline. I particularly love the 6S advertising truck in front of the Apple store in New York City. Their blog post explaining the moves titled [Dear Apple, please call it the iPhone 7. #WeAre6S](http://www.6smarketing.com/blog/weare6s/) by Chris Breikss reads in part: *“I wanted to start off by saying we’re big fans — our office houses a bunch of longtime iPhone users. We’re devoted iMessagers and steadfast Siri supporters. So, we’re super excited about the upcoming launch of your next iPhone, and have heard the rumors that you’re calling it the “iPhone 6S.” We would like to urge you to reconsider.”* ### Success – the media is amplifying the message! ![](https://www.davidmeermanscott.com/hubfs/Google_6S_Marketing.jpg)A Google News search results in more than 1,200 articles. Wow! Imaging getting that much interest in your company via traditional forms of public relations?!  And the hashtag #WeAre6S is very active. **Very well played 6S Marketing.** *Hat tip to [Raz Chorev](https://twitter.com/RazChorev) for pointing us to this.* *Image via 6S Marketing.* *[![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/78e3495d-5aa5-4540-be6e-c57d837f2dfd.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/78e3495d-5aa5-4540-be6e-c57d837f2dfd) * [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Crowdsource ](https://www.davidmeermanscott.com/blog/topic/crowdsource) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer May 27th, 2026|1 min read 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