I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Just a few hours after introducing her father, Donald J. Trump, before his address to the delegates at the Republican National Convention last week, Ivanka Trump tweeted a photo of herself on stage with a link to a Macy's store listing of the Ivanka Trump brand Sleeveless St...
Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.
Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online in North America. It will be available in other parts of the world in the coming weeks. I’m so excited that after a year of work, the new edition is out....
Early this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery. While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the ...
Forty years ago today, on May 28, 1976, The Ramones played my high school auditorium. I was 15 years old and a massive live music geek so I lined up early and sat in the front row. I didn’t like it. I didn’t get it. I thought it was weird. I didn't realize I was witnessing t...
On April 26, 2016 Donald Trump said in a speech after he won the New York Republican Presidential Primary: “If Hillary Clinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”
It’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.
I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016. Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
