--- title: Mini newsjacking flogs a dead horse image: https://www.davidmeermanscott.com/hs-fs/file-1604680487-jpg/blog-files/6a00d83451f23a69e2017c37024184970b-320wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2013/02/mini-newsjacking-flogs-a-dead-horse.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Mini newsjacking flogs a dead horse February 21st, 2013 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604680487-jpg/blog-files/6a00d83451f23a69e2017c37024184970b-320wi.jpg?width=320&height=391&name=6a00d83451f23a69e2017c37024184970b-320wi.jpg) I'm always interested in fun [newsjacking](https://www.newsjacking.com) examples and here's one sent to us by [Mazz PR](https://twitter.com/MazzPR). [![Mini horse ad](https://www.davidmeermanscott.com/hs-fs/file-1604680487-jpg/blog-files/6a00d83451f23a69e2017c37024184970b-320wi.jpg "Mini horse ad")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2017c37024184970b-popup)Over the past week, the discovery by DNA testing of horsemeat in products sold as beef has been [big news](http://www.reuters.com/article/2013/02/18/us-horsemeat-britain-survey-idUSBRE91H0GP20130218) in Europe. The story broke in Ireland last month, spread quickly across Europe, and has resulted in products being pulled from supermarket shelves. Into the furor jumps Mini with this clever ad: *"Beef. With a lot of horses hidden in it." * **Newsjacking.** This example from Mini is an ad, and therefore could have come from any number of companies. For an organization associated with the news in some way, the best way to newsjack is by creating content such as a video or blog post. When people are talking about something in the news, how can you inject your take? Can you get people to talk about you? [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer May 27th, 2026|0 min read 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