I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've quickly become a fan of Aaron Sorkin's new HBO drama The Newsroom. It's a fast paced look into broadcast news much like Sorkin's other projects including The Social Network and West Wing. In fact, I thought the series premiere was so good that I watched it again the nex...
Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called See realtime coverage. Clicking the button brings you to the latest news.
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of mindset. It is tough ...
Here in the U.S., if you’re plugged into real-time news, you can't avoid hearing about the Etch a Sketch brouhaha.
Freek Janssen writing for Lewis PR in a blog post Why Real-Time Journalism Requires Newsjacking provides us with a terrific expansion on the ideas in my Newsjacking book.
This afternoon, Tuesday March 6, 2012, President Obama held his first solo news conference from the White House since October 6, 2011.
My friends over at UrgentGenius have just kicked off the second annual Newsjacking competition and you are invited to enter.
My friends over at Urgent Genius released a terrific little application last night during the Academy Awards called The Artistifier.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
