--- title: Google Plus emerging as a back door to top search results image: https://www.davidmeermanscott.com/hs-fs/file-1604652907-jpg/blog-files/6a00d83451f23a69e2017ee5ae5a63970d-250wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2012/11/google-plus-emerging-as-a-back-door-to-top-search-results.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Google Plus emerging as a back door to top search results November 27th, 2012 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604652907-jpg/blog-files/6a00d83451f23a69e2017ee5ae5a63970d-250wi.jpg?width=250&height=250&name=6a00d83451f23a69e2017ee5ae5a63970d-250wi.jpg) [![Google Plus](https://www.davidmeermanscott.com/hs-fs/file-1604652907-jpg/blog-files/6a00d83451f23a69e2017ee5ae5a63970d-250wi.jpg "Google Plus")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2017ee5ae5a63970d-pi)Google News results now prominently show results from Google Plus (Google+ or just G+). This presents an exciting opportunity for real-time marketers for newsjacking using Google+. **How Google+ has changed since launch** When Google+ first emerged in the summer of 2011, it looked to me like a direct competitor to Facebook. Not that the application actually looked like Facebook but that it played in the same market of social sharing and connecting friends. When I first wrote about G+ in my post [I really wanted to hate Google Plus](https://www.webinknow.com/2011/07/i-really-wanted-to-hate-google-plus.html) that's what my focus was. Initially many people used G+ for business purposes in similar ways that they used other social networks. You first create a personal profile and then figure out if there is a clever way to [use G+ for your business](http://www.google.com/+/business/). I've noticed a significant trail off in interest in G+ in the past year or so as people who didn't need a "better Facebook" stopped engaging on the G+ social network. That's been my personal experience too. I still post my new blog posts to G+ but I don't go in to see what others are doing nearly as often as I do on Facebook and Twitter. **Google Plus emerging as a cool back door to top search results** [![Google Plus in Google News](https://www.davidmeermanscott.com/hs-fs/file-1604652922-jpg/blog-files/6a00d83451f23a69e2017ee5ae65e5970d-400wi.jpg "Google Plus in Google News")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2017ee5ae65e5970d-popup)Now there's a way to use G+ for business that has real potential. If you go to [Google News](https://news.google.com/nwshp?hl=en&tab=wn), you'll see a dropdown arrow button if you mouse over on the right of each headline. Clicking the arrows reveals more stories and those frequently include a G+ listing. For example, in the business section story this morning talking about "Cyber Monday", the last item (with tons of real-estate) is [a G+ update from Scott Kelby](https://plus.google.com/+ScottKelby/posts/j2S4QC6ZweP). I took a screen shot so you can see how it looked for me this morning. How cool is that? A mere mortal can get into the front page of Google News just by making a real-time G+ update on a breaking news story. Note that I do not know Scott and we are not connected on G+. This has significant potential for marketers who want to inject their ideas into a breaking news story. I’ll be experimenting with this in the coming weeks and months. Meanwhile, do let me know in a comment if you’ve had any newsjacking success with Google Plus. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Newsjacking ](https://www.davidmeermanscott.com/blog/topic/newsjacking) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/HubSpot%2020th.jpeg?width=800&height=448&name=HubSpot%2020th.jpeg) ### Congratulations Team HubSpot for 20 Years of Helping Organizations Grow June 12th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/congratulations-team-hubspot-for-20-years-of-helping-organizations-grow) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scott%20Pryor.jpg?width=1500&height=771&name=Scott%20Pryor.jpg) ### How 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