I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of mindset. It is tough ...
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed to get a beta login, so I'm a regi...
In the past year and a half I have lost 40 pounds.
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768.
I'm a big Neil deGrasse Tyson fanboy.
This afternoon, Tuesday March 6, 2012, President Obama held his first solo news conference from the White House since October 6, 2011.
Yesterday I was a guest of Boeing Commercial Airplanes on a preview tour of the brand new Boeing 787 Dreamliner.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
