I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE - May 29, 2012. This afternoon, Amanda's Kickstarter crossed the $1 million threshold, the first music project on Kickstarter to do so.
UPDATE: Lindsey was hired full time at HubSpot on the Content Creation & Blogging team. She started work in mid-September, 2012. Congratulations Lindsey! ++++++++++++++ Last month I wrote a post called Tough love for marketing and PR job seekers. In it I challenged you t...
open cycle, the new project from Gerard Vroomen, officially launches today.
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of mindset. It is tough ...
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed to get a beta login, so I'm a regi...
In the past year and a half I have lost 40 pounds.
Late last week, Obama for America (President Obama's reelection operation) released a 17-minute film called The Road We've Traveled.
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
