I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Content marketing as a concept has become better known in the past few years, particularly because of Content Rules by Ann Handley and C.C. Chapman and Content Marketing World, an event produced by Joe Pulizzi.
My wife @yukariwatanabe was checking out her Twitter stream a few months ago and noticed one of the people she follows tweeted about Hotel Kakslauttanen in the northern Finland town of Saariselka where you can stay in a glass igloo in winter. You can lie in bed and check out...
Last week, Marketing Lessons from the Grateful Dead, which I wrote with HubSpot CEO Brian Halligan was released in the Japanese language. The book is doing great. It's been ranked in the top 20 or so of all books sold on Amazon Japan and most physical bookstores have already...
Today, HubSpot launched the brand new Marketing Grader – a free tool to grade your online marketing. You can read about it on the HubSpot blog. Newsjacking the Republicans
UPDATE - On the evening of December 1, BMW of North America responded to the issues I highlighted in this post. Do make sure to read what they said (11th comment down).
On November 14, 2011 I introduced my new book Newsjacking to the market.
Have you noticed that nearly all hotel websites are exactly the same?
This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
