I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As a live music geek, I am always interested in the opening act.
UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.
Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time market...
In the mid 1990s, I lived in Hong Kong and worked for an American company while married to a Japanese citizen. We had income and outgo in multiple currencies which was really complex. I did my banking with HSBC in their amazing Central Hong Kong building. I always remember t...
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.
Last week I was in Stockholm, Sweden where I delivered the keynote at the Email Marketing Evolved event #eme2011 sponsored by my friends at Apsis.
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
About five months ago I met Summer Land at a speaking gig in Australia. She's a writer who wanted to get a book deal and she wanted my advice.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
