I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.
Last week I was in Stockholm, Sweden where I delivered the keynote at the Email Marketing Evolved event #eme2011 sponsored by my friends at Apsis.
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
About five months ago I met Summer Land at a speaking gig in Australia. She's a writer who wanted to get a book deal and she wanted my advice.
Yesterday, my wife Yukari Watanabe Scott and I dropped our daughter off for her freshman year at Columbia University in New York City.
I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
