I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
About five months ago I met Summer Land at a speaking gig in Australia. She's a writer who wanted to get a book deal and she wanted my advice.
Yesterday, my wife Yukari Watanabe Scott and I dropped our daughter off for her freshman year at Columbia University in New York City.
I've spent the last week worried about a long-planned trip to New York City. Hearing about the pending Hurricane Irene messed up a schedule I had organized. But I needed to be in New York for an engagement on Monday.
Yesterday HubSpot, a social media marketing company, acquired oneforty a company that created a directory of social media applications and the social media marketing tool SocialBase.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
As content marketing becomes more and more popular these days with books like Content Rules and conferences like Content Marketing World, I'm not hearing much about the incredible value of photographs as a form of marketing.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
