I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last night I had dinner at my friend Brian Halligan's place. Brian is CEO of HubSpot and my co-author on our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.
When you provide superior service, people talk about you online and that drives new business.
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat.
Back in 2007, I enthusiastically gushed about the GoPro digital camera, which I had purchased to take photos and videos while surfing. I was a very early adopter (the product had only been out a month or so). Here is a link to that post: Marketing 1-2-3: 1) Find a problem to...
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
I frequently hear from people that their buyers are not on the Web. This myth is used an excuse not to create a valuable Web site and to avoid creating content.
When Kurtis Hough was filming a video on Cannon Beach, Oregon using a tripod with his $2,400 Canon 5D Mark II DSLR camera, he didn't expect that a storm surge would destroy it in just 24 seconds.
On Tuesday, the Obama campaign joined Instagram, using the @BarackObama ID. The account will be managed by his campaign staff.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
