I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As you create products and services as well as the strategies to generate attention for your business, who or what do you compare yourself to?
This morning, Seth Godin announced his newest book The Icarus Deception and a fascinating Kickstarter Project to fund it.
Almost exactly ten years ago I was fired. Sacked. Let go. Terminated. Made redundant. Booted out. Canned.
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
I'm amazed that so many seemingly smart people are *still* using the words "marketing" and "advertising" interchangeably.
There are subjects that should not enter into your company's marketing because they are too controversial.
I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable content on the Web or...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
