I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Almost exactly ten years ago I was fired. Sacked. Let go. Terminated. Made redundant. Booted out. Canned.
At the beautiful JW Marriott Starr Pass resort Hashani Spa in Tucson, Arizona there is a big disconnect between marketing and reality.
I'm amazed that so many seemingly smart people are *still* using the words "marketing" and "advertising" interchangeably.
There are subjects that should not enter into your company's marketing because they are too controversial.
I really like this video The art of turning heads... from Cooei, an Australian company founded by sisters Cassandra @castrevitt and Brooke @brooketrevitt.
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable content on the Web or...
UPDATE - May 9, 2012 - Alison from @Acura_Insider commented (the 22nd comment down). Please be sure to read her explanation about what happened as you consider this story.
Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called See realtime coverage. Clicking the button brings you to the latest news.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
