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Research and Analysis (4)
The Latest from David Meerman Scott
When “Good” Design #Fails Badly
Worst Practices | Research and Analysis
When “Good” Design #Fails Badly
October 24th, 2019|1 min read
How Fandom Makes Online Communication Human Again
Research and Analysis | Fanocracy
How Fandom Makes Online Communication Human Again
June 4th, 2019|2 min read
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
Social Media | Case Studies | Research and Analysis | Newsjacking
RIP Google Plus: The Highs and Lows of the Once Popular Social Network
April 2nd, 2019|2 min read
Building Fandom with Technology: What NOT to Do
Worst Practices | Case Studies | Research and Analysis
Building Fandom with Technology: What NOT to Do
February 17th, 2019|2 min read
Super Boring
Case Studies | Research and Analysis | Newsjacking
Super Boring
February 4th, 2019|2 min read
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
Search Engine Marketing | Case Studies | Research and Analysis | Best Practices
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
January 30th, 2019|3 min read
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Viral Marketing | Case Studies | Marketing | Research and Analysis | YouTube | Newsjacking | Brand Journalism
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
January 15th, 2019|1 min read
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I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
Social Media | Case Studies | Facebook | Research and Analysis | Advertising
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
December 20th, 2018|1 min read
My interview with Bob Woodward about President Trump’s Tweets
Twitter | Case Studies | US Presidential Campaign Marketing & PR | Research and Analysis | Newsjacking
My interview with Bob Woodward about President Trump’s Tweets
December 12th, 2018|3 min read
Nike Stokes Controversy With Kaepernick Just Do It Advertisement
Public Relations | Media Relations | Research and Analysis
Nike Stokes Controversy With Kaepernick Just Do It Advertisement
September 4th, 2018|1 min read
Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)
Case Studies | Music | Research and Analysis
Choreographed (U2) vs Improvised (Dead and Company) vs middle ground (David Byrne)
July 2nd, 2018|3 min read
Few Professionals Are Happy With Social Networks
Social Media | Research and Analysis
Few Professionals Are Happy With Social Networks
June 26th, 2018|1 min read
Blockchain Social Network To Replace Facebook A Long Way Off
Facebook | Crowdsource | Research and Analysis
Blockchain Social Network To Replace Facebook A Long Way Off
April 2nd, 2018|1 min read
Marketing Lessons From Failed Social Media Fame In China
Social Media | Viral Marketing | Case Studies | Research and Analysis
Marketing Lessons From Failed Social Media Fame In China
March 12th, 2018|3 min read
In 2018, Success Will Come From Telling The Truth
Worst Practices | Research and Analysis | Best Practices
In 2018, Success Will Come From Telling The Truth
December 27th, 2017|2 min read
Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality
Social Media | Worst Practices | Facebook | Research and Analysis
Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality
December 6th, 2017|1 min read
Here’s why modern marketing began in 2007
New Rules of Marketing and PR | Marketing | Research and Analysis
Here’s why modern marketing began in 2007
November 28th, 2017|3 min read
Monetizing Micro-Content: What Marketers Need To Know About Blockchain
Marketing | Research and Analysis | Advertising
Monetizing Micro-Content: What Marketers Need To Know About Blockchain
October 24th, 2017|3 min read
American Airlines Integrates Social Media From Reservation Agents Up To The CEO
Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Research and Analysis | Best Practices
American Airlines Integrates Social Media From Reservation Agents Up To The CEO
August 2nd, 2017|7 min read