I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “cyberspace” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s th...
Update October 28, 2022: The deal closed yesterday and Musk owns Twitter. This blog post is even ore important now.
During the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including conferences and client meetings were canceled. Now in-person experiences have come roaring back and organizations of all kinds are...
The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be headi...
Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.
While some organizations are tentatively considering a move back to in-person events or considering hybrid events in 2022, most are doubling down on virtual events. No matter what your plans looks like, planning an event requires bringing engaging speakers who can entertain ...
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
