I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”
With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.
Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.
Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube ...
I’ve been obsessively thinking about happiness over the past few months. How is it that in a time of much abundance, so many people are unhappy? Why do people constantly want more? Is there a “secret” to happiness?
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “cyberspace” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s th...
Update October 28, 2022: The deal closed yesterday and Musk owns Twitter. This blog post is even ore important now.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
