I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Social networks, like those developed by Facebook and Google, have tremendous power to allow people around the world to connect and share. I’ve been talking about this for way more than a decade, at times acting as an enthusiastic cheerleader for the positive effects on busi...
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is ch...
Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives. However...
Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. This post, on how to build a fans for your business using the power of in-person and virtual proximity, is based in part...
Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that...
Presidential candidates have their talking points memorized at this point. Whether its on TV, in advertisement copy, or through fundraising emails, the candidates have clear (and scripted) messages to deliver to the public. But have you ever wondered what the candidates are ...
In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human connection.
Creating Fandom through Community Few things feel better than belonging to a special group of like-minded people. Whether it’s attending a conference on your professional passion with your friends, rooting for your hometown team with fellow fans, or jamming to your favorite ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
