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Research and Analysis (7)
The Latest from David Meerman Scott
The dark side of Groupon
Case Studies | Real-Time Marketing & PR | Research and Analysis | Advertising
The dark side of Groupon
June 15th, 2011|3 min read
Biodiversity and business leadership
Biodiversity and business leadership
March 7th, 2011|1 min read
DEBATE: Totally free content vs. requiring registration
Marketing | Research and Analysis | Best Practices
DEBATE: Totally free content vs. requiring registration
January 19th, 2011|1 min read
How real time communications drives measurable ROI at Fortune 100 companies
Worst Practices | ebooks | Case Studies | Real-Time Marketing & PR | Research and Analysis | Best Practices
How real time communications drives measurable ROI at Fortune 100 companies
November 1st, 2010|1 min read
Social Media Metrics
Book Reviews | Marketing | Research and Analysis | Books | Best Practices
Social Media Metrics
April 5th, 2010|2 min read
JASRAC wants to charge YOU for tweeting song lyrics!
Worst Practices | Case Studies | Research and Analysis
JASRAC wants to charge YOU for tweeting song lyrics!
March 2nd, 2010|2 min read
DSBtheMovie: Crowdsourced film created quickly and with zero budget
Social Media | Viral Marketing | Crowdsource | Research and Analysis | Best Practices
DSBtheMovie: Crowdsourced film created quickly and with zero budget
February 5th, 2010|1 min read
48 ways to explain Twitter to skeptics
Twitter | Personal branding | Research and Analysis
48 ways to explain Twitter to skeptics
December 25th, 2009|4 min read
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How Richard Regan uses Twitter to make million-dollar trading decisions
Social Media | Twitter | Case Studies | Personal branding | Research and Analysis
How Richard Regan uses Twitter to make million-dollar trading decisions
December 17th, 2009|1 min read
To gate or not to gate? Data from an ebook offer
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
When marketing in the Netherlands you need to get Hyves
Social Media | Marketing | Research and Analysis | Best Practices
When marketing in the Netherlands you need to get Hyves
October 18th, 2009|1 min read
Sleazy opt-in email tactics from otherwise reputable organizations
Worst Practices | Case Studies | Marketing | Research and Analysis
Sleazy opt-in email tactics from otherwise reputable organizations
August 11th, 2009|2 min read
Marketing with fascinating data: IntraLinks Deal Flow Indicator
Thought Leadership | Case Studies | Research and Analysis | Best Practices | Corporate blogging
Marketing with fascinating data: IntraLinks Deal Flow Indicator
July 30th, 2009|1 min read
We choose to go to the moon: What marketers can learn from Apollo
Marketing | Research and Analysis | Best Practices
We choose to go to the moon: What marketers can learn from Apollo
July 16th, 2009|2 min read
Do people love your products?
Do people love your products?
April 15th, 2009|0 min read
Top Gobbledygook phrases and how to avoid them
Worst Practices | Press Release Content | Public Relations | writing | copywriting | Marketing | Research and Analysis
Top Gobbledygook phrases and how to avoid them
April 8th, 2009|1 min read
Does a new literacy call for a new book model?
writing | Research and Analysis | Books
Does a new literacy call for a new book model?
February 2nd, 2009|2 min read
Persona focused Web site leads to 4x conversions for RightNow Technologies
Buyer Persona | Case Studies | Marketing | Research and Analysis
Persona focused Web site leads to 4x conversions for RightNow Technologies
December 9th, 2008|2 min read
Gartner fails miserably in product test, immediate action required
Social Media | Worst Practices | Public Relations | Media Relations | Research and Analysis | Corporate blogging
Gartner fails miserably in product test, immediate action required
October 16th, 2008|2 min read
Why "do you use social media?" is the wrong question for marketers to ask
Social Media | Search Engine Marketing | Public Relations | Marketing | Research and Analysis | Corporate blogging
Why "do you use social media?" is the wrong question for marketers to ask
July 26th, 2008|1 min read