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Research and Analysis (7)
The Latest from David Meerman Scott
Social Media | Viral Marketing | Crowdsource | Research and Analysis | Best Practices
DSBtheMovie: Crowdsourced film created quickly and with zero budget
February 5th, 2010|1 min read
Twitter | Personal branding | Research and Analysis
48 ways to explain Twitter to skeptics
December 25th, 2009|4 min read
Social Media | Twitter | Case Studies | Personal branding | Research and Analysis
How Richard Regan uses Twitter to make million-dollar trading decisions
December 17th, 2009|1 min read
Thought Leadership | Viral Marketing | white papers | ebooks | Case Studies | Research and Analysis | Brand Journalism
To gate or not to gate? Data from an ebook offer
November 5th, 2009|2 min read
Social Media | Marketing | Research and Analysis | Best Practices
When marketing in the Netherlands you need to get Hyves
October 18th, 2009|1 min read
Worst Practices | Case Studies | Marketing | Research and Analysis
Sleazy opt-in email tactics from otherwise reputable organizations
August 11th, 2009|2 min read
Thought Leadership | Case Studies | Research and Analysis | Best Practices | Corporate blogging
Marketing with fascinating data: IntraLinks Deal Flow Indicator
July 30th, 2009|1 min read
Marketing | Research and Analysis | Best Practices
We choose to go to the moon: What marketers can learn from Apollo
July 16th, 2009|2 min read
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Worst Practices | Press Release Content | Public Relations | writing | copywriting | Marketing | Research and Analysis
Top Gobbledygook phrases and how to avoid them
April 8th, 2009|1 min read
writing | Research and Analysis | Books
Does a new literacy call for a new book model?
February 2nd, 2009|2 min read
Buyer Persona | Case Studies | Marketing | Research and Analysis
Persona focused Web site leads to 4x conversions for RightNow Technologies
December 9th, 2008|2 min read
Social Media | Worst Practices | Public Relations | Media Relations | Research and Analysis | Corporate blogging
Gartner fails miserably in product test, immediate action required
October 16th, 2008|2 min read
Social Media | Search Engine Marketing | Public Relations | Marketing | Research and Analysis | Corporate blogging
Why "do you use social media?" is the wrong question for marketers to ask
July 26th, 2008|1 min read
Social Media | Worst Practices | New Rules of Marketing and PR | Facebook | Research and Analysis | YouTube | Corporate blogging
Facebook and YouTube blocked by paranoid corporations at their own peril
June 19th, 2008|3 min read
New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Research and Analysis
ANALYSIS: Value of quote in the Wall Street Journal with a link to your blog and product
March 20th, 2008|3 min read
New Rules of Marketing and PR | Marketing | Facebook | Online Media Room | Research and Analysis | YouTube | Advertising
Forrester Research misleads CMOs by confusing advertising with marketing in new research report
October 15th, 2007|3 min read
Social Media | Public Relations | Marketing | Research and Analysis
SocialRank launches MarketingLens and PRVoices to rate top PR and Marketing posts
October 2nd, 2007|1 min read
Worst Practices | Case Studies | Marketing | Research and Analysis | Advertising
Advertising agency websites: Digital masturbation
September 21st, 2007|3 min read
Long Tail | New Rules of Marketing and PR | Buyer Persona | writing | Research and Analysis
Smart Marketers are statistically improbable according to Amazon.com
June 20th, 2007|1 min read