I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality. The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. The...
I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device! I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too....
I remember very clearly the moment in 1995 when I first saw a web page. I very quickly subscribed to a dial-up internet service and began thinking about the marketing aspects of the new technology. I sensed this would be big. More than twenty-five years later, marketing has ...
American Airlines is an amazing example of the new rules of marketing and public relations at work throughout an organization. Recently, I went to the company’s Dallas headquarters to learn how the airline uses real-time social networking to communicate with customers. In th...
At the Public Affairs Council Executive Meeting where I delivered a keynote speech titled “Why the Best Marketers Win Elections” I had a chance to interview Nuala O’Connor, @privacymama, President & CEO of the Center for Democracy & Technology, a global nonprofit com...
When a new social network pops up and the defining characteristic is that it is like another social network but better, it’s doomed. Mastodon is the latest cool kids social network “like Twitter but better” and is reported to be experiencing very fast growth. But like others...
I’m a “zero email” enthusiast. I’m obsessed with getting my email inbox down to zero emails. It turns our millions of us have this same addiction. The problem with those like me who suffer with email zero is that with 300 or so emails a day, we spend so much time focused on ...
On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I a...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
