--- title: When marketing in the Netherlands you need to get Hyves image: https://www.davidmeermanscott.com/hs-fs/file-1604203692-jpg/blog-files/6a00d83451f23a69e20120a6486ca9970c-320wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2009/10/when-marketing-in-the-netherlands-you-need-to-get-hyves.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # When marketing in the Netherlands you need to get Hyves October 18th, 2009 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604203692-jpg/blog-files/6a00d83451f23a69e20120a6486ca9970c-320wi.jpg?width=262&height=46&name=6a00d83451f23a69e20120a6486ca9970c-320wi.jpg) [![Hyves](https://www.davidmeermanscott.com/hs-fs/file-1604203692-jpg/blog-files/6a00d83451f23a69e20120a6486ca9970c-320wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20120a6486ca9970c-pi) While in the Netherlands conducting a full-day seminar and presenting at several other events last week, I had an opportunity to learn a bit about [Hyves](http://www.hyves.nl/). **The reach of Hyves is amazing. ** [Radio Netherlands says](http://static.rnw.nl/migratie/www.radionetherlands.nl/currentaffairs/071207-hyves-redirected) one in three Dutch are on the social networking site. [It is the second most visited site](http://www.searchcowboys.com/news/983) in the Netherlands after Google, but in terms of time spent, it is certainly tops. And Hyves has more users in the Netherlands than the other major social networking sites Facebook, LinkedIn and Twitter combined. *If you do business in the Netherlands, you need to consider Hyves in your marketing mix.* To learn more about Hyves, I spoke with [Remco Janssen](http://MarketingPRVisie.com/), a journalist and PR 2.0 expert. We spoke in a beautiful cafe in Amsterdam and I captured part of the conversation on [my Flip video camera](https://www.webinknow.com/2009/05/a-flip-video-camera-in-every-marketers-and-customers-pocket.html). [Direct link to the video here.](http://www.youtube.com/watch?v=7Ad5cs-VtW8) I'm always amazed at how marketing in different parts of the world requires adaptation. I lived in Asia for nearly ten years, most of that time as Asia Marketing Director for Knight-Ridder. When working in Indonesia, Japan, Singapore, Thailand, Honk Kong, Australia, and the other countries in the Asia-Pac region, it always required going local in some way. **If you're in the global markets, localization is important. Yet many marketers assume that one size fits all.** Do you have any other examples of localization to share? [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Research and Analysis ](https://www.davidmeermanscott.com/blog/topic/research-and-analysis) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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