I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic has required that conferences and corporate events be canceled or postponed. Companies scrambling to fill the void means an expl...
If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing.
The rise of Artificial Intelligence in marketing and public relations has become an important way to automate routine tasks to save time and money as well as to increase the success of marketing initiatives. AI can help marketers in many ways, such as analyzing which blog or...
“Ugh, not another COVID-19 post.” Over the past month or so, we've been saturated with blog posts, email updates, website banners on how businesses are handling this crisis. Some of it holds meaning. Some of it comes off as lip service lacking empathy.
When we can’t meet people in person, digital connection becomes way more important. I’ve been reflecting on the new seventh edition of The New Rules of Marketing and PR releasing in the middle of the pandemic. While I’m happy that my ideas may be helpful to many people as th...
I’m super excited that the brand spanking new seventh edition of my book The New Rules of Marketing and PR is out! When I was researching and writing the first edition way back in 2004 through 2006, I never could have imagined that it would still be selling strongly thirteen...
Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real background! Fake virtual backgrounds are cheesy.
Video is a fabulous way to build fans of your business. That’s especially true given the current pandemic when we can’t meet people in person. I’d like to share three video strategies that you can implement right now to reach your existing and potential customers and turn th...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
