I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is ch...
I’ve heard from students who tell me that remote learning just isn’t providing the school experience they crave. When they can’t physically interact with their peers, young people are missing out on an important way to learn and grow. College students give failing grade on r...
In this video, the final episode in a series of four, I interview TJ Martin, CEO at Cramer, a virtual event studio in Boston on how to make virtual events great. We discuss how to choose a platform to host a virtual event, how to work with a professional studio, and how much...
At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.
In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.
Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times per month. Even if you haven’t been searching for influencer marketing on Google, you’ve definitely seen posts like these on y...
In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Instead of the typical one-hour keynote or panel discussion that works for in-person events, we talk about ways to think of a virtual event like a television show wit...
Yesterday afternoon, the political world was waiting with anticipation to learn who presumptive Democratic candidate Joe Biden would select as his running mate. At the time, political watchers knew that the news was coming soon possibly even in the next few hours. Biden did ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
