Marketing | Books | Advertising | Best Practices
The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.
I wrote the forward to the first edition of Inbound Marketing, which published back in 2009. The first edition proved extremely popular with marketers and business owners around the world.
But like all books on reaching people on the Web, it needed an overhaul. Inbound Marketing 2.0 is a comprehensive guide to increasing online visibility and engagement.
I sat down with Brian to discuss what’s changed in the world of Inbound Marketing (and what's stayed the same). Brian also shares ideas for how all businesses can get found on the web and grow more quickly.
Direct link to Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0 on YouTube.
Here are some of my favorite Brian Halligan quotes from the interview:
“Dabbling doesn’t work. You have to lean in and create great content.”
“Your success with inbound marketing is much more dependent on the width of your brain than the width of your wallet.”
“It’s harder and harder to turn dollars into interest [through ads]. It’s easier and easier to turn brainpower into interest.”
Inbound Marketing 2.0 is a must read, especially if you read and enjoyed the first edition.
Disclosure: I am on the HubSpot advisory board and I wrote Marketing Lessons from the Grateful Dead with my friend Brian Halligan.
