--- title: Ello is Ello. Not Facebook. description: There’s tons of hype about Ello, the new social network. Many people think Ello is similar to Facebook, but I disagree. image: https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1738230829.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/ello-is-ello-not-facebook#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Ello is Ello. Not Facebook. September 30th, 2014 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1738230829.jpg/ello_logo.jpg.jpg?width=300&height=300&name=ello_logo.jpg.jpg) There’s tons of hype about [Ello](https://ello.co/wtf/post/about), the new social network. I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite.  (Ello is in beta and is currently invite only.) Many people think Ello is similar to Facebook. In my opinion, people who insist Ello is a Facebook killer are looking at the idea of Ello in the wrong way. **Successful social Networks allow us to share in a new way** ![ello_logo](https://www.davidmeermanscott.com/hs-fs/hub/413105/file-1738230829.jpg?width=200&name=file-1738230829.jpg)All the best social media allow us to do something a little different. Ello will succeed if it means we do something differently. If not, it will become a ghost town of obscurity. But it won’t replace Facebook. According to comScore Media Metrix (via page 230 of the dusty old 2007 first edition of my book *The New Rules of Marketing and PR*), MySpace had 55 million unique visitors and Facebook 14 million unique visitors in August 2006. At that time, Facebook was not built as a “MySpace killer”. Rather, Facebook did social differently – you had to become friends with someone to see their profile unlike MySpace, which was open. And now [Facebook says](http://newsroom.fb.com/company-info/) it has has 1.32 billion monthly active users. Instagram wasn’t a Flickr killer. It does something different. Vimeo isn’t a YouTube killer. Buffer isn’t a TweetDeck killer. When I showed Ello to my daughter who is in University (and who has not been exposed to the hype), she said it seems more like Tumblr and I’d have to agree. But that doesn’t mean it is a Tumblr killer. I’ve messed about with [Ello at @dmscott](https://ello.co/dmscott) for a few days and so far have posted a few images and followed a few people. If it allows me a way to do something just a little different, I’ll keep going. If not, I’m out. And I can’t imagine ditching Facebook. By the way, what happened to the last Facebook killer that was invite only that everyone was talking about? That one was called Google Plus. I still use it, [because it does something different for me](https://www.webinknow.com/2012/11/google-plus-emerging-as-a-back-door-to-top-search-results.html). I have two spare Ello invites. First two people to request through a comment here gets them.  Sorry the invites are now taken.   [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Research and Analysis ](https://www.davidmeermanscott.com/blog/topic/research-and-analysis) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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