I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other!
Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prosp...
Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe that putting the needs of customers above all else will help businesses build the trust necessary to win over consumers.
Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that...
Reiko and I worked with the HubSpot Academy team to create a training course based on our new Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. The course is available now and is free, however it does require registration.
I love the Grateful Dead. My daughter loves Harry Potter. So, what does a baby boomer’s love for the Grateful Dead and a millennial’s love for Harry Potter have to do with marketing? Everything, it turns out.
Let me ask you a question. Who would you trust more? A business praising its own products? Or a person that you’re familiar with praising its products?
Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
