I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together!
I am super excited that I am a guest on this week’s Tony Robbins Podcast! The episode is titled Cracking the Code on Company Culture: How to Turn Lukewarm Customers into Raving Fans, and Disengaged Employees into High-Performing Teams.
I wake up, bleary-eyed from mild jetlag associated with a three-hour time change plus one more glass of red wine the evening before than I should have had. The Marriott Luxury Collection Hotel that the conference organizer put me in beautiful and comfortable. I let the warm ...
A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory...
The keynote speaker at your event just delivered a fabulous talk. Attendees offer sustained applause and perhaps a standing ovation. As an event planner, you’re thrilled! But now what? Should the keynote speaker have a Q&A session? Or not?
If you’ve paid attention to the news, it seems like there’s nothing good happening, nothing to celebrate — just darkness and polarization. David Byrne’s American Utopia, which opens today on Broadway for a limited run at the Hudson Theater through early 2020, is an ideal ant...
Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I've had an opportunity to visit with in New Hampshire. I’ve asked candidates a simple question: “Outside of your work and family, what are...
Recently, the New York Times published an interview titled, "What Makes Someone a Fan?" The article argues that sports fandom extends past ticket sales and finds its roots in emotions, identities, and tradition. My co-author (and daughter) Reiko and I have been analyzing wha...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
