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Super Bowl Newsjacking Advice

February 2nd, 2014

0 min read

By David Meerman Scott

My Newsjacking advice for game day and the day after?

Forget the damned Super Bowl and focus on unexpected breaking news instead.

Everyone is trying to repeat the newsjacking success of Oreo in the 2013 Super Bowl.

You can't. So don't try.

When everyone is focused on a fixed event to newsjack like the Super Bowl, that's a perfect opportunity for you to look elsewhere.

I'll be watching. If you have a success please let me know!

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.

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