I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pag...
As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.
Mark Hinkle has been the editor in chief of two industry trade publications and a blogger for nearly five years. He recently posted an amazingly comprehensive guide for PR people who want to reach out to influential blogs called PR Tip: How to Pitch a Blogger.
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
I've written a new complimentary ebook for the Dow Jones Corporate and Media Solutions group called Align Corporate Communications to Achieve Business Goals: A simple six-step process to use communications and measurement tools to drive business.
PodCamp Boston 2 is the new media community UnConference that helps connect people interested in blogging, podcasting, social networks, video on the net, and new media together for three days to learn, share, and grow their new media skills.
After I posted you must unlearn what you have learned yesterday, I entered into a mind opening conversation with Brian Clark that started on my blog and then went over to email. Brian helped me to realize something that I had been missing.
When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest. Brian Clark ov...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
