I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week I participated on a call with John Jantsch who asked me to share my top ten PR tips for small businesses with his audience. John is the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide and he writes the very popular Duct Tape...
I speak at a lot of conferences and events (about one per week on average). It's a cool job because every few days I meet a fresh set of interesting people in a fun setting and learn something new.
Recently I've noticed that many people have been using a bunch of definitions, including "New Rules of Marketing", "Web 2.0 marketing", "social media marketing", and "social network marketing" interchangeably. (Feel free to substitute "PR" for "marketing" if that’s appropria...
Al Gore was on 60 Minutes last night and I was struck with how successful he is in the role of Public Relations.
Lately I've been getting dozens of pitches a week from PR people who want me to write about their stuff on this blog. Most of the pitches are just spam, with the PR types using the exact same techniques that they have used with journalists for years.
Many business people consider a "hit" in The Wall Street Journal as one of the best ways to get noticed. VC funded startups happily pay tens of thousands of dollars a month to public relations agencies to pitch them to reporters at the Journal and other important business pu...
I went to Kenyon College, graduating in 1983 with a BA in Economics. I took only one English class and got a "gentleman’s C" so it's an odd thing that I should end up writing books. Go figure. While at Kenyon, the professors' ideas were clearly important to the education pro...
I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek y...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
