I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and mot...
HubSpot's Press Release Grader is a free application that evaluates your press release and provides a "marketing effectiveness score". The score is based on the language and content of the release, plus advanced factors from Internet marketing experts at HubSpot such as link...
Several weeks ago I led a panel discussion at the The 2008 Milken Institute Global Conference. The Milken event "brought together some of the most extraordinary people in the world - from scientists, business executives and philanthropists to journalists, academics and Nobel...
I'm often asked if the "new rules" I write and talk about apply in other countries, cultures, and languages.
UPDATE: On the same day I wrote this post, Paul Michelman, the director of content for Harvard Business Digital commented. If you find this post interesting, please be sure to read Paul's comment and my reply to it.
Readers of this blog know that I get hundreds of unsolicited press releases and PR pitches every week. I'm on a bunch of lists because of this blog, my books, and the magazines I write for. Ugh.
Last week I participated on a call with John Jantsch who asked me to share my top ten PR tips for small businesses with his audience. John is the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide and he writes the very popular Duct Tape...
I speak at a lot of conferences and events (about one per week on average). It's a cool job because every few days I meet a fresh set of interesting people in a fun setting and learn something new.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
