No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a marketing strategist, speaker, advisor to emerging companies, and author of ten books including three international bestsellers.
Several weeks ago I led a panel discussion at the The 2008 Milken Institute Global Conference. The Milken event "brought together some of the most extraordinary people in the world - from scientists, business executives and philanthropists to journalists, academics and Nobel laureates - for three days of discussions on how to solve some of our most pressing social, political and economic challenges."
Some things that were discussed:
- "Is PR dead?"
- "Should our CEO blog?"
- "How do I stay in control of my brand if our CEO gets critical comments to his blog posts?"
My only regret was my role as moderator. In order to let the panelists express their opinions, I focused on being a traffic cop (it was tough at some points with so many strong opinions!) so my own thoughts weren't aired.