I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I went to Kenyon College, graduating in 1983 with a BA in Economics. I took only one English class and got a "gentleman’s C" so it's an odd thing that I should end up writing books. Go figure. While at Kenyon, the professors' ideas were clearly important to the education pro...
I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek y...
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free
This morning I had an opportunity to participate in a terrific event called The Brave New Media World sponsored by the Massachusetts Hospital Association. What I love about social media and marketing is that every time I have a chance to interact with people from a particula...
At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.
I've participated in several guest blogger gigs at the International Association of Online Communicators (IAOC) and have enjoyed the great participation. You can see an example at Direct to Consumer News Releases: Do they suck?
I've been a huge fan of Strumpette "a naked journal of the PR business" and Amanda Chapel, the nom de plume of Strumpette’s managing editor, since the site's beginnings. Strumpette is a site that dares to challenge the status quo, that isn’t scared to tell it like it is, and...
We're going off on a bit of a tangent here this morning...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
