I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.
I've participated in several guest blogger gigs at the International Association of Online Communicators (IAOC) and have enjoyed the great participation. You can see an example at Direct to Consumer News Releases: Do they suck?
I've been a huge fan of Strumpette "a naked journal of the PR business" and Amanda Chapel, the nom de plume of Strumpette’s managing editor, since the site's beginnings. Strumpette is a site that dares to challenge the status quo, that isn’t scared to tell it like it is, and...
We're going off on a bit of a tangent here this morning...
Digg and reddit are great ways of learning what's popular on the web. However when you're looking for what's popular in niche blogs, the services are much less helpful. Technorati is also a good place to see what blogs are popular, but not which individual posts.
October 1, 2007 update. Robert French wrote a terrific post about his students and what they are learning in his class. I wish I had teachers like him when I was in school.
PRWeb just released a well-done YouTube video describing why and how companies should publish online news releases. Interesting that this video, which is a little over two minutes long, says most of the things that I said in my ebook The New Rules of PR but it took me 22 pag...
As I was reading Rachel's post over at Behind the Buzz, I was struck by another tip that I want to add to what Mark Hinkle and I have said on our blogs about How to pitch a blogger.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
