I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
After I posted you must unlearn what you have learned yesterday, I entered into a mind opening conversation with Brian Clark that started on my blog and then went over to email. Brian helped me to realize something that I had been missing.
When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest. Brian Clark ov...
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
My latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly has been out two months now and I wanted to provide an update.
UPDATE
I participated in a Webinar audio conference on June 26, 2007 called The Inside Scoop on Blogger Relations which was sponsored by Vocus. The conference was moderated by Jiyan Wei, Manager of Social Media Strategy at Vocus and the other panelist was Susan Getgood, blogger and...
I really like the way that IBM has worked with its employee bloggers to advance the company's goals and corporate reputation as well the personal goals of the individual employee bloggers. Nice job, IBM.
I've just finished a whirlwind book promotion blitz that centered around the "birthday" of my book on June 4. Thanks to everyone who has blogged about The New Rules of Marketing & PR (more than 100 of you!). And many thanks to everyone who has purchased the book (more th...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
