I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
With my new book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly due out in early June, I am hitting the road and speaking at a bunch of interesting conferences and events. I hope to...
To paraphrase the Wikipedia entry, spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients.
Things are now happening very quickly with the production of my latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. The cover is finalized and I think it is great!
I am a huge fan of online thought leadership.
I've been reading the GrokDotCom site regularly for a while now and find the way that the smart Web site conversion experts at Future Now Inc., the producers of GrokDotCom, put this site together. GrokDotCom represents the future of a content rich marketing site and provides...
I recently had an exchange with an agency PR person pitching me about their client: Esker. The PR person wanted me to write a profile of an Esker employee for one of my EContent Magazine columns.
Readers of this blog know that I have very definite ideas for the right ways and the wrong ways to pitch the media in a Web world. In particular, I feel strongly that non-targeted broadcast email media pitches are spam.
As readers of this blog know, I'm a fan of Chris Anderson and his book, The Long Tail, and I followed, via Anderson's blog, his groundbreaking ideas about the Web’s economic shift away from mainstream markets toward smaller niche products and services well before his book wa...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
